Loop

Brand Congruence
24FPS
Loop is the only in-store media platform focused on storytelling & education and integrated with merchandising

Loop by the Numbers

2X

brand sales growth during a Loop️ campaign; 25% in the month after; and +12% over the ensuing six months

2-3X

endcap productivity

92%

growth of trial rate (first-time customers) for featured brands

Catalyzed by Covid, the decline of third-party cookies, and a confluence of other forces, most retailers are building media businesses; an endeavor referred to as retail media. To date, the vast majority of retail media investments have been dedicated to digital properties and customer data. Yet, ~90% of purchases are still made in-store.

Loop️ insights are a function of two properties:

1.

Proximity to Purchase

96%

of Loop️ tablets are installed in promo space, where featured products are within arm’s reach

2.

High Impression Count

20k

shoppers walk through the average grocery store each week

These properties — scale and attribution — provide unprecedented insight into which stories drive sales, and for whom, which in turn fuels our data-driven storytelling platform.

Loop️ is the ultimate category solution for buyers: better in-store experience, bigger baskets, suppliers, and customers love it. And the Looma team makes it entirely turnkey.

Mark Smith

Harris Teeter, Director of Adult Beverage